VTO
View Time Optimization (VTO), helps organize the inbox, increases relevance, and improves the consumer email experience by elevating the email messages that users have opted into and actually want to engage with.
VTO
View Time Optimization (VTO), helps organize the inbox, increases relevance, and improves the consumer email experience by elevating the email messages that users have opted into and actually want to engage with.
Top inbox positions matter
Email volume is increasing, and most consumers do not delete email. Their mailboxes are now filled with a record number of messages, resulting in dramatically lower open rates when an email is displayed “below the fold.” That’s why being at the top of the inbox is so important. Emails in the top position are two times more likely to be opened compared to emails in the third position. Yet subscribers look at their inboxes at varying times, so how can you select the optimal time to send your campaigns?
VTO is the only technology that delivers mail when the user is active in their inbox.
Gets your best emails in front of more people
VTO is an exclusive technology that delivers your emails to top positions at Yahoo mailboxes — Yahoo, AOL, Verizon.net, ATT.net, and more — the moment users are active in their inbox. The results? More impressions, more engagement, and more conversions from your best audiences.
VTO is a great way to amplify engagement from your campaigns that follow best practices and resonate with your subscribers. Validity customers have seen great success using VTO to drive higher conversion rates for campaigns sent to their best audience, as well as to increase visibility and engagement for campaigns that are time-sensitive or triggered.
HELP & SUPPORT
How do I get VTO?
How do I get VTO?
If you'd like to learn more about VTO, please contact us.
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