BIMI, which is short for Brand Indicators for Message Identification, is a simple way to display your brand. BIMI allows our users to see logos associated with specific brands sending authenticated email.
BIMI enables senders to control the logos which are being displayed, cultivate immediate brand recognition and enhance the overall user experience.
We like BIMI as it requires DMARC which helps to create a better email ecosystem.
Yahoo is currently showing BIMI logos in the message list and read view experiences in our mobile mail applications for Yahoo and AOL users. We will also show BIMI logos in the read message views of our desktop webmail experiences. In addition we leverage BIMI for brand logos in our deals and shopping experiences through Yahoo and AOL Mail. See our Promotions & Schema page for more information.