Email Deliverability & Performance Feeds

Understanding email deliverability and performance is an important part of the relationship between email senders and mailbox providers. We want to ensure that senders have the necessary insight while we protect our users.

In contrast to panel and pixel-based tracking which can compromise the privacy and security of our users and violate our terms and policies, we are able to provide meaningful insights in a privacy conscious way.

Using data derived straight from the Yahoo mail servers, Yahoo can help you understand your email performance better than anyone else in the industry. We provide new insights based on performance signals uniquely accessible to a mailbox provider along with engagement reporting far more accurate than traditional tracking pixels. We enhance these insights by adding context to your engagement activity for user behavioral types, campaign detection, categorization, and more. Unlike panel data sources with limited sample sizes, with hundreds of millions of active users, our insights into your mailing audience are truly representational of the overall population.

Email Marketing data feeds consist of two feeds: the Placement Feed and the Campaign Performance Feed.

The Placement Feed provides metrics on how many emails from a sender domain are delivered to the inbox, spam, and folders. It also provides metrics for error and complaint counts.

The Campaign Performance Feed provides key metrics such as delivers, opens, reads, glances, skims, deletes, and clicks for a sender domain. Metrics are broken down by sender domain and campaign.

This is all done in a privacy conscious way for our users. The Placement Feed and Campaign Performance Feed only provide aggregated counts and do not report on user-level behavior.

If you are interested you can reach out to mail-questions@yahooinc.com to learn more about this program and the requirements to gain access.